About Datum

Every brand needs a fixed point to build from.

A datum is a fixed point. In surveying and mapping, it's the reference every other measurement gets built from. Move the datum, and every measurement built on it moves with it.

That's the discipline this company is named for. Get the reference point right, and everything built after it can be trusted to line up.

For a brand, that reference point is the truth a founder started with, before it got smoothed into a pitch deck. Most of the work here starts by finding that point again, then making sure everything built afterward, the website, the emails, the ads, actually lines up with it.

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About Eli

Founder. Built and led one brand from the ground up. Now helping others do the same.

Eli Kerr is a brand strategy and marketing leader with nearly two decades of experience in CPG, outdoors, and wellness. He founded Gnarly Nutrition, growing it from a dining-table startup into a leading outdoor sports nutrition brand through a successful 2023 exit. He's also the founder and proprietor of B-Side HiFi, a dedicated vinyl listening space built around community. Now a fractional CMO for founder-led, mission-driven outdoor and wellness brands, Eli splits his time between Salt Lake City and Seattle, and is an avid skier, trail runner, skateboarder, and record collector.

Portrait of Eli Kerr, founder of Datum
ELI KERR · FOUNDER SALT LAKE CITY / SEATTLE
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Built by someone who's actually done it, not just consulted on it.

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